Entrepreneurship
Back to SyllabusCUET Syllabus Entrepreneurship
Note: There will be one Question Paper which will have 50 questions out of which 40 questions need to be attempted.
Unit-1: Entrepreneurial Opportunity
- Sensing Entrepreneurial Opportunities
- Environment Scanning
- Problem Identification
- Idea fields
- Spotting Trends
- Creativity and Innovation
Unit-2:Entrepreneurial Planning
- Forms of business organization- Soleproprietorship, Partnership, Company
- Business Plan: concept, format.
- Components: Organizational plan; Operational plan; Production plan; Financial
- plan; Marketing plan;
- Human Resource planning
Unit-3:Enterprise Marketing
- Marketing and Sales Strategy
- Branding, Logo, Tagline
- Promotion Strategy
Unit-4:Enterprise Growth Strategies
- Franchising: Concept, types, advantages,limitations.
- Mergers and Acquisition: Concept,reasons, types.
Unit-5:Business Arithmetic
- Computation of Working Capital
- Inventory Control and EOQ Return on Investment (ROI) andReturn on Equity (ROE)
Unit-6:Resource Mobilization
- Capital Market- Primary
- Angel Investor: Features
- Venture Capital: Features, funding.